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UK Bans Lidl and Iceland Junk Food Ads Under New Regulations

Primul articol: 15 apr. 2026, 02:01 | Ultima actualizare: 15 apr. 2026, 02:01 | 1 sursa | 1 articol
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The UK government has implemented new restrictions on junk food advertising, leading to the ban of recent ads from Lidl and Iceland. This initiative is part of a broader effort to combat childhood obesity by limiting children's exposure to unhealthy food marketing. The banned advertisements are the first to fall under these new regulations, signaling a stricter approach to advertising standards in the food industry.

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Lidl and Iceland ads are first banned under new UK junk food rules Foto: The Guardian
The Guardian English Mark Sweney 15 apr. 2026, 02:01 (acum 6 ore)

Lidl and Iceland ads are first banned under new UK junk food rules

ASA rules ads on Instagram and Daily Mail website broke ban on promoting items high in fat, salt and sugarLidl and Iceland have become the first companies to have ads banned after the introduction of rules cracking down on the marketing of junk food in the UK.The Advertising Standards Authority (ASA) has been policing the ban on ads featuring junk food on TV before 9pm, and in paid online advertising at any time of the day, since 5 January. Continue reading...

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