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South Korea Leverages K-Beauty Trend to Boost Soft Power

Primul articol: 4 apr. 2026, 07:57 | Ultima actualizare: 4 apr. 2026, 07:57 | 1 sursa | 2 articole

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South Korea is actively leveraging the global K-beauty trend to strengthen its soft power. The popularity of Korean skincare and cosmetics provides a platform to promote Korean culture, values, and innovation on a global scale. This strategic approach aims to enhance South Korea's international image and influence, fostering positive perceptions and relationships with other nations.

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Deutsche Welle English 4 apr. 2026, 07:57 (acum 14 ore)

How South Korea is using K-beauty trend boost soft power

K-beauty is more than just a cosmetics trend. South Korea has combined popular culture, innovation and national strategy to create a business model where beauty products are an economic and political tool.

Citeste pe Deutsche Welle →
Deutsche Welle English 4 apr. 2026, 07:57 (acum 14 ore)

How South Korea is using K-beauty trend to boost soft power

K-beauty is more than just a cosmetics trend. South Korea has combined popular culture, innovation and national strategy to create a business model where beauty products are an economic and political tool.

Citeste pe Deutsche Welle →