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Oura Enters India's Smart Ring Market with Ring 4
Primul articol: 17 mar. 2026, 17:14
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Ultima actualizare: 17 mar. 2026, 17:14
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Oura has officially launched its Ring 4 in India, marking its entry into the country's growing smart ring market. The Oura Ring 4 will compete with existing players like Ultrahuman. Despite a projected 30.6% decrease in smart ring shipments in India in 2025, Oura is betting on the Ring 4's features and brand recognition to gain a foothold in the market. The starting price for the Oura Ring 4 in India is ₹28,900.Articole despre acest subiect
Oura enters India’s smart ring market with the Ring 4
Finnish smart ring maker Oura is finally launching in India, taking on local rivals such as Ultrahuman in a relatively young smart ring market that is becoming price-sensitive thanks to an influx of low-cost options.
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