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London Commuters Unimpressed by "Eau de Chocolat" Ice Cream Ad

Primul articol: 17 mar. 2026, 20:00 | Ultima actualizare: 17 mar. 2026, 20:00 | 1 sursa | 1 articol
#advertising#chocolate#london#marketing

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A novel ice cream advertising campaign in London, dubbed "Eau de Chocolat," aimed to attract commuters with a chocolate scent, has apparently fallen flat. The New York Times reports that the smelly ad, intended to tempt passersby with the aroma of chocolate, has not resonated with the public. This suggests that the effectiveness of sensory marketing can be highly dependent on the specific context and target audience.

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Eau de Chocolat: A Smelly Ice Cream Ad Tempts Few London Commuters Foto: New York Times
New York Times English Jenny Gross 17 mar. 2026, 20:00 (acum 5 ore)

Eau de Chocolat: A Smelly Ice Cream Ad Tempts Few London Commuters

Magnum Ice Cream is scaling back a scented ad at King’s Cross station after commuters complained that the aroma was “sickly” and “artificial.”

Citeste pe New York Times →