Dosar de subiect

Altele

London Commuters Underwhelmed by Chocolate-Scented Ice Cream Ad

Primul articol: 17 mar. 2026, 20:00 | Ultima actualizare: 17 mar. 2026, 20:00 | 1 sursa | 1 articol
#london#advertising#marketing#chocolate

Mai multe surse. Mai putina manipulare.

Analiza editoriala

Bazat pe 1 sursa, 1 articol

An ice cream advertisement in London, designed to emit a chocolate scent, has largely failed to entice commuters. The "Eau de Chocolat" campaign, intended to create a sensory experience and boost sales, has instead been met with lukewarm reactions. Many commuters appear indifferent to the scent, while others find it unpleasant or overwhelming.

Articole despre acest subiect

Eau de Chocolat: A Smelly Ice Cream Ad Tempts Few London Commuters Foto: New York Times
New York Times English Jenny Gross 17 mar. 2026, 20:00 (acum 1 zi)

Eau de Chocolat: A Smelly Ice Cream Ad Tempts Few London Commuters

Magnum Ice Cream is scaling back a scented ad at King’s Cross station after commuters complained that the aroma was “sickly” and “artificial.”

Citeste pe New York Times →