Kalshi & Polymarket Use Influencers to Attract Female Bettors

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Kalshi and Polymarket, two prominent prediction market platforms, are increasingly leveraging the influence of social media personalities to attract a larger female user base. Recognizing that sports gambling has historically been dominated by male participants, these companies are actively seeking to diversify their audience. By partnering with influencers, they hope to make their platforms more appealing and accessible to women, tapping into a previously underserved market segment.