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HelloFresh se confrunta cu o scadere a vanzarilor

Primul articol: 18 mar. 2026, 11:33 | Ultima actualizare: 18 mar. 2026, 11:33 | 1 sursa | 1 articol

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Compania HelloFresh a inregistrat o scadere a vanzarilor, reflectand o schimbare in preferintele consumatorilor. Pe masura ce restrictiile pandemice s-au relaxat, iar oamenii au inceput sa manance mai des in oras sau sa gateasca retete proprii, interesul pentru kit-urile de gatit a scazut. Aceasta tendinta pune presiune pe HelloFresh sa gaseasca noi modalitati de a atrage si retine clientii.

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HelloFresh hit by sales slump as people lose appetite for meal kits Foto: The Guardian
The Guardian English 18 mar. 2026, 11:33 (acum 3 ore)

HelloFresh hit by sales slump as people lose appetite for meal kits

German food delivery firm’s share price has plummeted by 93% since 2021 boom during Covid lockdownsHelloFresh has reported a sharp decline in sales as the struggling food delivery company battles falling demand after the pandemic-era meal kit boom.The German company was forced to make 900 UK job cuts last year with the closure of a delivery site in Nuneaton, and the demand for meal kits tumbled as revenue fell by more than 11% during 2025. Continue reading...

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