BuzzFeed Launches AI-Powered Apps "BF Island" and "Conjure"

Primul articol: 17 mar. 2026, 19:17 | Ultima actualizare: 17 mar. 2026, 19:17 | | 1 articol

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BuzzFeed is venturing further into the realm of artificial intelligence with the launch of two new apps, "BF Island" and "Conjure." These apps are designed to leverage AI to enhance creative content generation, representing BuzzFeed's attempt to tap into new revenue opportunities. The launch took place at SXSW in Austin, signaling the company's commitment to innovation in the digital media landscape. CEO Jonah Peretti and Product Director Bill Shouldis are spearheading this initiative.

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TechCrunch English Sarah Perez 17 mar. 2026, 19:17 (acum 1 zi)

BuzzFeed debuts AI slop apps in bid for new revenue

BuzzFeed unveiled new AI-powered social apps at SXSW, but its demos drew muted reactions.

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Context

BuzzFeed

BuzzFeed, Inc. is an American Internet media, news, and entertainment company with a focus on digital media. Based in New York City, BuzzFeed was founded in 2006 by Jonah Peretti and John S. Johnson III to focus on tracking viral content. Kenneth Lerer, co-founder and chairman of The Huffington Post, started as a co-founder and investor in BuzzFeed and is now the executive chairman.

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Jonah Peretti

Jonah H. Peretti is an American internet entrepreneur. He is a co-founder and CEO of BuzzFeed, a co-founder of HuffPost, and a developer of reblogging under the project "Reblog".

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Conjure

Conjure may be:a verb with a range of common meanings; see its Wiktionary entry and Conjuration (disambiguation) a noun used regionally in the United States for Hoodoo the name of a 2000 poetry collection by Michael Donaghy

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South by Southwest

South by Southwest (SXSW) is an annual conglomeration of parallel film, interactive media, and music festivals and conferences organized jointly that take place in mid-March in Austin, Texas, United States. It began in 1987 and has continued growing in both scope and size every year. In 2017, the conference lasted for 10 days with the interactive track lasting for five days, music for seven days, and film for nine days. There was no in-person event in 2020 or 2021 as a result of the COVID-19 pandemic in Austin; in both years there was a smaller online event instead.

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BuzzFeed Launches AI-Powered Apps "BF Island" and "Conjure"

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BuzzFeed debuts AI slop apps in bid for new revenue