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Ancheta in Italia privind practici agresive de marketing in cosmetice

Primul articol: 27 mar. 2026, 18:10 | Ultima actualizare: 27 mar. 2026, 18:10 | 1 sursa | 1 articol
#cosmetice#marketingagresiv#ancheta

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Autoritatea de reglementare din Italia a demarat o investigatie privind practicile de marketing ale companiilor Sephora si Benefit, in contextul acuzatiilor de "cosmeticorexie". Aceasta investigatie se concentreaza pe potentialele practici agresive de marketing care ar putea manipula consumatorii si crea o presiune nesanatoasa asupra aspectului fizic. Rezultatele anchetei ar putea avea implicatii semnificative pentru industria cosmetica si practicile de marketing.

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Italian regulator probes Sephora and Benefit over ‘cosmeticorexia’ claims Foto: The Guardian
The Guardian English Zoe Wood 27 mar. 2026, 18:10 (acum 2 ore)

Italian regulator probes Sephora and Benefit over ‘cosmeticorexia’ claims

Promotion of beauty products to young girls may fuel compulsive habits and potential health risks, says watchdogItalian regulators are investigating Sephora and Benefit Cosmetics over the apparent use of “covert marketing strategies” to sell beauty products to young girls that might be fuelling an unhealthy skincare obsession called “cosmeticorexia”.The Italian Competition Authority said it was looking into promotions for skincare products such as face masks, serums and anti-ageing creams that i

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