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Allbirds, brand de incaltaminte eco, vandut pentru 39 milioane USD

Primul articol: 2 apr. 2026, 14:35 | Ultima actualizare: 2 apr. 2026, 14:35 | 1 sursa | 1 articol

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Allbirds, un brand de incaltaminte cunoscut pentru abordarea sa ecologica, a fost vandut pentru 39 de milioane de dolari. Aceasta vanzare marcheaza o scadere semnificativa fata de evaluarea anterioara a companiei, cand era considerata un "high flyer". Dificultatile financiare recente au dus la aceasta decizie.

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‘From high flyer to dead parrot’: former billion-dollar eco-shoe brand Allbirds sold for $39m Foto: The Guardian
The Guardian English 2 apr. 2026, 14:35 (acum 2 ore)

‘From high flyer to dead parrot’: former billion-dollar eco-shoe brand Allbirds sold for $39m

Once-hyped, celebrity-backed company snapped up by American Exchange Group for fraction of former valueBusiness live – latest updatesAllbirds, the San Francisco sustainable trainer brand once valued at more than $4bn, is being sold for just $39m after global demand for its wool-based footwear failed to materialise.American Exchange Group, the owner of a string of brands including the fashion label Ed Hardy and the accessories maker Born, is snapping up the struggling company once touted as the f

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